Terms of Service

By accessing or using Conversify (“the Service”), operated by AppBrewers (“Conversify”, “we”, “us”, or “our”), you agree to be bound by these Terms of Service (“Terms”). If you are using the Service on behalf of a business, you represent that you have authority to bind that business. If you disagree with any part of these Terms, you may not access or use the Service.

Conversify is an AI-powered communication platform that enables businesses to automate customer interactions across WhatsApp, Instagram, email, and related integrations. The Service supports appointment scheduling, general business information delivery, service information, basic troubleshooting, product recommendations, and conversation management.

The Service uses artificial intelligence and automated systems to generate responses, route conversations, and perform actions based on configurations you provide. The Service is a tool intended to assist your business operations; it is not a substitute for human judgment, professional advice, or emergency services.

Conversify is not intended to provide, and must not be used to provide, medical, health, psychological, psychiatric, legal, financial, tax, insurance, lending, investment, or other licensed professional advice. The Service must not be used for:

Outputs generated by the Service are general automated responses based on your configuration and training data, not professional opinions. You must not present Conversify outputs as professional advice to end users.

Conversify is not an emergency service and must not be used for emergency communications, urgent medical situations, crisis response, suicide prevention, or any time-critical communication where delay, error, misclassification, or non-delivery could result in harm to any person.

Fallback escalation required. You must configure and maintain at least one monitored fallback escalation contact (such as an email address, WhatsApp number, or phone number) to which the Service can route conversations that it identifies as risky, urgent, or outside its configured scope. You are responsible for monitoring that contact and responding to escalations.

Any prompts, messages, or disclaimers within the Service that advise end users to contact local emergency services (e.g., “If this is an emergency, call 112 or 911”) are supplementary safety measures only and do not make the Service suitable for emergency use, crisis response, or any situation requiring guaranteed, immediate, or error-free communication.

Emergency escalation feature. Conversify may detect user messages containing predefined crisis-related keywords and, in response, may send a standard safety message instructing the user to contact local emergency services and may notify the relevant practice staff. Conversify does not evaluate, classify, triage, or prioritize emergency calls or medical situations, does not dispatch emergency services, does not determine urgency or severity, and does not provide medical advice or clinical assessment. Any review, follow-up, or escalation decision is made by the practice staff, not by Conversify.

Conversify implements technical and procedural safeguards intended to detect and deter prohibited or unsafe use, including content filters, prompt guardrails, and monitoring. However, no safeguard system is foolproof, and such measures may fail, be circumvented, or produce false negatives.

If you or any end user bypasses, attempts to bypass, or unintentionally circumvents these safeguards-whether through prompt manipulation, configuration changes, integration misuse, or any other method-you (the Customer) remain solely responsible for all resulting content, communications, outputs, actions, decisions, and consequences.

You are solely responsible for:

Conversify does not review, pre-approve, or warrant the correctness of your configurations or outputs. You must implement your own human review processes appropriate to your use case and risk level.

You must not, and must not permit any end user to:

You must not use Conversify for high-risk or regulated automated decisions, including:

If you believe your use case requires an exception, you must contact us in writing before deployment. We may grant or deny such requests at our sole discretion. Any approved high-risk use must be implemented in full compliance with applicable law, including but not limited to GDPR Article 22, the EU AI Act, and applicable US federal and state laws. Using the Conversify platform does not, by itself, make your deployment low-risk, compliant, or lawful.

Customers and deployers of Conversify who are subject to the EU AI Act (Regulation (EU) 2024/1689) must:

Conversify automatically applies AI disclosure markings to all AI-generated text, voice, and email content in compliance with Article 50(2) of the AI Act. This includes visible disclosure footers on text messages, audible disclosures on voice responses, and machine-readable metadata headers on email outputs. Our full AI Act compliance statement is available at conversify.app/ai-act. The responsibility for ensuring compliance with the EU AI Act and any other applicable AI regulation in your specific deployment context rests solely with you. Conversify does not guarantee that your deployment is low-risk, exempt, or compliant merely because you use the platform.

You are solely responsible for determining whether your use of the Service is subject to HIPAA (Health Insurance Portability and Accountability Act), state health privacy laws, or other US data protection regulations. If your use requires a Business Associate Agreement (BAA) or similar arrangement, you must:

Conversify does not claim to be “HIPAA compliant” in the absence of a signed BAA. Do not input PHI into the Service unless you have a signed BAA with us and have configured the Service in accordance with its terms. The full BAA text is available at /baa.

The HIPAA Portal also provides a compliance check tool, audit trail viewer, patient data export, and data deletion tools to support your regulatory obligations.

You are solely responsible for:

Conversify is not responsible for verifying that you have obtained the necessary consents or that your messaging practices are lawful. We may suspend or terminate your account if we receive credible notice that your messaging practices violate applicable law or platform policies.

Conversify depends on third-party channels, providers, and infrastructure to deliver its Service, including but not limited to:

Conversify is not liable for outages, delivery delays, message blocking, policy changes, account suspensions, API deprecations or changes, model degradation, rate limiting, or errors caused by these third parties. Service availability is contingent on the continued availability and cooperation of these third-party providers.

AI-generated and automated outputs may be inaccurate, incomplete, outdated, misleading, unsuitable, or unavailable. You must not rely on Conversify outputs without appropriate human judgment and oversight. Conversify does not warrant that:

You are responsible for reviewing outputs before they are sent to end users, or for implementing review processes appropriate to your risk tolerance.

We design the Service with privacy-by-design principles in mind, including data minimisation, purpose limitation, retention controls, and access restrictions. However:

For GDPR compliance, the GDPR Portal provides tools for data subject request management (access, rectification, erasure, restriction, objection, portability), a Record of Processing Activities (Art. 30), breach notification (Art. 33/34), subprocessor disclosures (Art. 28), data export, and data retention configuration. Data subjects or their authorised representatives may submit requests through the portal, which are tracked with a 30-day response SLA.

For subprocessor disclosures, see our Subprocessors page. We provide advance notice of subprocessor changes as described in our Data Processing Addendum.

We do not claim that the Service is “fully GDPR compliant” or “fully compliant” with any specific regulation for your particular deployment. Compliance depends on how you configure and use the Service.

Our services are provided on a subscription or one-time payment basis, as described on our pricing page. You agree to pay all fees associated with your chosen plan. Unless otherwise stated, payments are non-refundable except as required by applicable law. We may change our pricing with at least 30 days’ notice before the change takes effect.

What is a Conversation?

A “conversation” is defined as all messages exchanged between your business and a single customer. The conversation ends when either:

A new conversation begins after the previous one ends. This definition applies across all channels (WhatsApp, Instagram, Messenger, Web Chat).

Example:

• 9:00 AM: Customer sends “Can I book an appointment?”
• 10:30 AM: You reply “Yes, Tuesday at 3pm works”
• 2:45 PM: Customer says “Thanks, see you then”

This is 1 conversation (ends at the “thanks, see you then” message).

If the customer messages again at 8:00 PM, that would be a new conversation (the previous one ended at 2:45 PM).

Example with timeout:

• 9:00 AM: Customer asks about availability
• 10:15 AM: You reply with options
• Customer does not respond further
• The conversation ends at 4:15 PM (6 hours after the last message)

Message Limits by Plan

• Starter: 5,000 messages/month
• Growth: 20,000 messages/month
• Pro: 50,000 messages/month
• Business: 100,000 messages/month
• Enterprise/Call Center: Custom limits - contact sales

Exceeding your monthly conversation limit may result in service interruption or require an upgrade to a higher plan. Contact support for volume discounts.

We may suspend, disable, limit, restrict, or terminate your account, workflows, integrations, or specific features immediately and with or without notice if we determine, in our sole discretion, that:

You may terminate your account at any time by contacting us. Upon termination, your right to use the Service ceases immediately. We may delete your data after a reasonable grace period, as described in our Privacy Policy.

The Service, including its software, design, branding, and documentation, is the property of AppBrewers and is protected by intellectual property laws. You retain ownership of the content, data, and configurations you upload to the Service. We retain ownership of the platform and any improvements, modifications, or derivatives we develop.

You grant us a limited, non-exclusive licence to process your content solely as necessary to operate, maintain, and improve the Service for you, as further described in our Privacy Policy and DPA.

The Service is provided “as is” and “as available” without warranty of any kind, whether express, implied, or statutory. To the fullest extent permitted by law, we disclaim all warranties, including but not limited to implied warranties of merchantability, fitness for a particular purpose, non-infringement, and any warranty that the Service will be uninterrupted, secure, accurate, or error-free.

To the fullest extent permitted by law, AppBrewers shall not be liable for any indirect, incidental, special, consequential, or punitive damages, or any loss of profits, data, business, or goodwill, arising from or related to your use of, or inability to use, the Service. This includes, without limitation, damages arising from:

You are solely responsible for determining whether the Service is appropriate for your use case and for ensuring that your deployment of the Service complies with all applicable laws, regulations, and industry standards in your jurisdiction. Conversify provides tools and configuration options to support compliance, but these tools do not constitute legal advice and do not guarantee compliance. You should consult qualified legal counsel to assess your specific obligations.

Where applicable law does not allow the exclusion or limitation of liability, our total aggregate liability for all claims arising from the Service shall not exceed the amount you paid us in the twelve (12) months preceding the claim.

You agree to indemnify, defend, and hold harmless AppBrewers, its officers, directors, employees, and agents from and against any and all claims, lawsuits, demands, fines, penalties, investigations, losses, damages, liabilities, costs, and expenses (including reasonable legal fees) arising from or related to:

We reserve the right, at our own expense, to assume the exclusive defence and control of any matter otherwise subject to indemnification by you, in which case you will cooperate with us in asserting any available defences.

These Terms shall be governed and construed in accordance with the laws of Malta, without regard to its conflict of law provisions. For customers based in the European Union, the provisions of Regulation (EC) No 593/2008 (Rome I) and Regulation (EC) No 864/2007 (Rome II) shall apply where relevant.

For customers based in the United States, these Terms shall be governed by the laws of Malta, and any disputes shall be resolved in the courts of Malta, except where US mandatory consumer protection laws require otherwise.

Before initiating formal proceedings, both parties agree to attempt to resolve disputes through good-faith negotiations for at least 30 days.

We reserve the right to modify these Terms at any time. We will provide notice of material changes by posting the updated Terms on this page and updating the “Last updated” date. For significant changes that affect your rights or obligations, we will also attempt to notify you by email or in-app notification at least 14 days before the changes take effect.

Your continued use of the Service after the effective date constitutes acceptance of the updated Terms. If you do not agree to the changes, you must stop using the Service.

For any questions about these Terms, please contact us at:

Conversify Legal Department
legal@conversify.app
AppBrewers
Malta